The Sun Finally Sets On Private TV Stations' Ads.
Among the most lazy and indolent of the media 'professionals' (if they can be classified as such) are those that inhabit the world of the advertising industry. These dickheads always take the easy way out by blaming everything on their 'clients'. "Our clients want only foreign-looking ads", "our clients demand that only Chinese faces appear on their ads", "our clients asked us to go jump in the lake!"
Even radio ads have fallen victim to deplorable standards. Have you listened to one of the ads on Light and Easy (I think)? The one on some insect spray, H2O. Listening to it, I feel that even primary school kids can do a much better job. And there are quite a few like that one. Compare this with an ad with Patrick Teoh doing the 'voice-overs' and you'll know the difference between alpha and omega.
Of course there is a bigger culprit - the private tv stations. In Malaysia there is in actual fact only one private owner of tv stations, an absolute and total monopoly. Guess to which political party this private monopoly can be easily traced to? Yup, you're 100% correct. This Malay owned entity would rather have Mat Sallehs gracing their screens than our Mat locals. No wonder that the government has said "enough is enough" and have taken the initiative to reform this badly managed 'industry'.
A proposal will be therefore tabled at the next Cabinet meeting to make TV stations comply with the compulsory screening condition that stipulates they must have at least 70 per cent local commercials. The tendency of the TV stations to show a lot of foreign commercials at the expense of local commercials depicted a situation of "us being in Europe" said Culture, Arts and Heritage Minister Datuk Seri Dr Rais Yatim.
Saying that the TV stations were not concerned with the local values and way of life, he said Finas merely issued commercial licences but had no say over their content. He said the collaboration would empower Finas with the authority to enforce the conditions on the content of commercials.
Information Minister Datuk Zainuddin Maidin had stated recently that the reluctance of local TV stations, except RTM, to comply with conditions of local commercials has had a negative impact on the local advertising industry that encompassed a 25,000 workforce directly and indirectly.
How now brown cow?
Even radio ads have fallen victim to deplorable standards. Have you listened to one of the ads on Light and Easy (I think)? The one on some insect spray, H2O. Listening to it, I feel that even primary school kids can do a much better job. And there are quite a few like that one. Compare this with an ad with Patrick Teoh doing the 'voice-overs' and you'll know the difference between alpha and omega.
Of course there is a bigger culprit - the private tv stations. In Malaysia there is in actual fact only one private owner of tv stations, an absolute and total monopoly. Guess to which political party this private monopoly can be easily traced to? Yup, you're 100% correct. This Malay owned entity would rather have Mat Sallehs gracing their screens than our Mat locals. No wonder that the government has said "enough is enough" and have taken the initiative to reform this badly managed 'industry'.
A proposal will be therefore tabled at the next Cabinet meeting to make TV stations comply with the compulsory screening condition that stipulates they must have at least 70 per cent local commercials. The tendency of the TV stations to show a lot of foreign commercials at the expense of local commercials depicted a situation of "us being in Europe" said Culture, Arts and Heritage Minister Datuk Seri Dr Rais Yatim.
Saying that the TV stations were not concerned with the local values and way of life, he said Finas merely issued commercial licences but had no say over their content. He said the collaboration would empower Finas with the authority to enforce the conditions on the content of commercials.
Information Minister Datuk Zainuddin Maidin had stated recently that the reluctance of local TV stations, except RTM, to comply with conditions of local commercials has had a negative impact on the local advertising industry that encompassed a 25,000 workforce directly and indirectly.
How now brown cow?
posted by The Malaysian. at 7/14/2006 03:15:00 PM
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