AirAsia Recognised As One Of The Top 50 Most Innovative Companies In The World

AirAsia has been recognised as one of the top 50 most innovative companies in the world by Fast Company magazine. AirAsia is the only ASEAN brand and the only airline to have made it on the “Fast 50” list. AirAsia ranked number 43 this year on the list.

The “Fast 50,” announced in the Mar-08 edition of Fast Company, highlights how innovation can drive economic growth.

AirAsia exemplifies innovativeness in every aspect of its operations including its business, culture, products and services. The success of AirAsia flourished through innovative extension of the brand outside of Malaysia through strategic joint ventures resulting in Thai AirAsia and Indonesia AirAsia, allowing it to broaden its reach from these two hubs. The world continues to have its eyes fixed on AirAsia when it took another revolutionary step late-07 by launching low cost long haul airline, AirAsia X.

Contrary to conventional booking system, the airline took a leap of faith in driving sales through online booking and pushing it with awareness campaigns to drive guests to book online. The airline’s website is surfed by users from 200 countries around the world and records 260 million visits per month. Guests can also pre-order their meals online.

AirAsia also offer services such as web and kiosks check-in, allowing guests to save time and bypass the queue at the check-in counters, as well as booking via mobile, which allows guests to book anytime, anywhere.

In Oct-07, Fast Company set out to identify and rank the world’s most innovative companies. The magazine deployed dozens of reporters around the globe to gather data and interview experts and business leaders in every industry to get their nominations. The final 50 were selected from a list of 300 finalist companies. The magazine placed a high premium on companies that had demonstrated significant innovation over the past year. Actual rankings were determined by vote by a panel of editors and writers. (Peanuts! Low Cost Airline News, Australia)

***** Congratulations to AirAsia. It is hoped that other companies in Malaysia instead of being envious of AirAsia would try to emulate its success.