Tuesday, June 13, 2006

Beware Of Fake World Cup Souvenirs.

In a place like KL where 'Rolex' watches can be bought for a song and fake CDs and DVDs abound, it is of course no surprise that imitation World Cup souvenirs will have their share of the market. Does it affect the genuine stockist? What about the price difference? Bernama tells you more.

What makes the Fifa World Cup more thrilling and exciting here is the abundance of souvenirs in the market.

Soccer fans can have a field day choosing the jerseys, boots, key-chains, caps, mugs, flags and logos of the participating teams in the tournament. They can either be genuine or imitations. You name it, you will get it. At the bazaars in Bukit Kayu Hitam in Kedah and Padang Besar in Perlis, fake World Cup souvenirs are up for grabs. They are much cheaper than the imitation ones sold in Kuala Lumpur. An A grade jersey priced between RM25 and RM30 at outlets in the two border towns fetches RM40 in Alor Star and RM55 to RM69 in Kuala Lumpur.

Genuine apparel suppliers like Datuk G.S. Gill of G.S. Gill Sdn Bhd are not perturbed by the preponderance of soccer fans in acquiring imitation products. He said the affluent customers and foreign tourists would still buy genuine jerseys priced between RM109 and RM250. Gill, who is also Chairman of Adidas (M) Sdn Bhd, the sole distributor of Adidas products in Malaysia, said the demand for Adidas jerseys, bags, shoes and socks had gone up by 30 per cent since last week.

"We are selling an average of 40 adult and children jerseys a day. In fact, the sale this year is better than the previous World Cup due the massive promotions," he said at his outlet in Jalan Tuanku Abdul Rahman, here.

Adidas is the official partner, supplier and licensee of the World Cup this year. It supplies products for referees, ball boys, stewards, volunteers and flag bearers. Besides hosts Germany, the participating countries donning Adidas jerseys are Argentina, France, Japan, Spain, and Trinidad & Tobago.

Soccer fans can also buy the World Cup mascot, Goleo VI, a lion holding Pille, the talking football. The mascot is sold under licence by Hallmark at its gift shops at the Mid Valley Megamall here and 1-Utama, Petaling Jaya. A Hallmark sales assistant said Goleo VI was put on sale two weeks ago and sales had picked up over the past few days. The price for a 120cm mascot is RM1,200, 70cm (RM369) and 50cm (RM179).

Customers can pick any of the nine jerseys adorning the mascots. Besides the official jersey, they can buy the jerseys of eight participating teams such as Germany, Brazil, France and Holland. "They are snapped up like hot cakes," Gill said, adding the outlets were also selling World Cup gifts such as piggy banks, pencil cases and key-chains.

The products of Nike and Umbro, the other official World Cup merchandises are distributed by E-Maxim. The official World Cup mementoes are available at Bukit Bintang Plaza, Planet Hollywood, Giant hypermarket, Genting Highlands, Jaya Jusco, Asia Cafe and the Kuala Lumpur Tower. - Bernama


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