Are Malaysians Among The World's Greatest Shopaholics?
According to two international surveys on consumers' attitudes towards shopping we indeed are among the toppers. At least in something we are among the first!
In the surveys by ACNielsen which covered 42 countries, people in seven of the top 10 nations who shop once a week simply to amuse themselves, hailed from Asia. Consumers in Hong Kong, Thailand, Singapore and Malaysia ranked among the highest in the world for shopping twice a week for "entertainment". Malaysians matched the global average of 18 per cent who considered shopping as therapeutic while 14 percent of Malaysians deemed shopping as a favourite thing to do. The surveys found that in Asia, Thailand (79 per cent), Malaysia (78 per cent) and the Philippines (75 per cent) led the countries that deemed grocery shopping a necessary chore. ACNielsen Malaysia's managing director Steve Watt said shopping had become a national pastime in many Asian countries.
"In congested Asian cities where accommodation is cramped and people often live with extended families, the shopping mall has become a home away from home. "People go there to escape the worries and stress of work and home life and meet their friends and 'hang out' (lepak). The upside of this lifestyle for retailers is that, with the money these consumers save on living at home, there's simply more to spend at the shopping mall," said Watt.
For a full report refer to Bernama.
In the surveys by ACNielsen which covered 42 countries, people in seven of the top 10 nations who shop once a week simply to amuse themselves, hailed from Asia. Consumers in Hong Kong, Thailand, Singapore and Malaysia ranked among the highest in the world for shopping twice a week for "entertainment". Malaysians matched the global average of 18 per cent who considered shopping as therapeutic while 14 percent of Malaysians deemed shopping as a favourite thing to do. The surveys found that in Asia, Thailand (79 per cent), Malaysia (78 per cent) and the Philippines (75 per cent) led the countries that deemed grocery shopping a necessary chore. ACNielsen Malaysia's managing director Steve Watt said shopping had become a national pastime in many Asian countries.
"In congested Asian cities where accommodation is cramped and people often live with extended families, the shopping mall has become a home away from home. "People go there to escape the worries and stress of work and home life and meet their friends and 'hang out' (lepak). The upside of this lifestyle for retailers is that, with the money these consumers save on living at home, there's simply more to spend at the shopping mall," said Watt.
For a full report refer to Bernama.
posted by The Malaysian. at 6/14/2006 03:10:00 PM
2 Comments:
If AC Nielsen had surveyed blogs, mamak stalls and kopitiams; Malaysia would also rate amongst the top nations when it comes to armchair punditry.
How true tigerjoe. Another area where Malaysia Boleh!!
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