Friday, May 26, 2006

Malaysian 'Hugh Hefner' On The Run!

When I read the headline I couldn't help smiling to myself - Ministry Seeking Publisher Of Playboy Magazine-M'sian Version! This is what I call a real entrepreneurial mindset. Entrepreneurship is defined as the practice of starting new organizations, particularly new businesses generally in response to identified opportunities. Guess where our wannabee tycoon decided to market his wares? Kelantan! Malaysia's very own 'holy' state - Serambi Makkah ( Veranda of Mecca) as it is often called along with Aceh; and it was being openly sold. I can imagine the 'starved' citizens falling over each other to get a copy.

You have this smart guy who obviously has done his homework, realized that the Kelantanese unlike the more urbane KLite is probably a better target for his 'version' of Playboy, bravely went ahead and marketed it apparently drawing good business. To make it look genuine he even used a false publishing permit.

Yesterday, the Internal Security Ministry Publications and Al-Quran Control Division discovered that the Playboy magazine was sold in Tanah Merah, Kelantan. In case some randy Kelantanese mistook it for the real McCoy his magazine had the headline "Tak Bogel Tapi Lucah" (Not Nude But Erotic). Talk about honest pirates! It was sold at RM2.80 a copy and believed to have been in circulation since early this month. He obviously knows about market forces and has priced himself slam bang into contention. That he got away without detection for more than 3 weeks is surprising. Either the more holy of the Tanah Merah residents were totally oblivious to this intruder or more plausibly no one was talking. 'Read and forget' they must have thought.

The Internal Security Ministry is naturally cheesed off with this development and the PAS government while not saying anything must be secretly blaming UMNO for somehow having a hand in this. Deputy Minister Datuk Fu Ah Kiow said action will be taken under the Printing Presses and Publications Act against the printer and publisher for distributing the magazine without permit from the ministry. He said the ministry was monitoring the situation and had seized copies of the magazine which has used a false publishing permit. The traders also do not know the publisher of the magazine. They said somebody came with supply of the magazine and they bought them! Hey, even if I were a trader I'd say the same thing - 'Tak tahu Bang!'

Well whatever happens to our latter-day Hugh Hefner we must admire him for his guts and business acumen in peddling the ubiquitous Playboy, his version, in a place where perhaps even angels fear to tread. For those of you who don't know who Hugh Hefner(!) is see HERE


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3:11 AM GMT+8  

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